Privacy Policy

Last Updated: January 2026

1. Introduction

EightyFive Development ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website eightyfive.cloud, use our Shopify Applications (including WhatWali and Kountli), use our Shopify Themes, or engage our services.

We operate in accordance with the Data Protection Act 2018 and the UK General Data Protection Regulation (UK GDPR). By using our Services, you consent to the data practices described in this policy.

2. Information We Collect

A. Information You Provide Directly

• Identity Data: Name, username, or similar identifier.
• Contact Data: Email address, telephone number, billing address.
• Financial Data: Payment card details (processed securely by third-party processors like Stripe or Shopify Billing; we do not store full card details).
• Support Data: Information you provide when contacting us for support.

B. Information Collected via Shopify (Apps & Themes)

When you install our Apps or Themes on your Shopify store, we may automatically collect certain information from your Shopify account to provide the Service:

• Store Information: Store name, myshopify.com domain, shop ID, store plan, and primary locale.
• Usage Data: How you interact with our App (features used, time spent).
• Customer Data (as Processor): Depending on the App's functionality (e.g., Kountli analytics), we may process your customers' data (orders, visits) on your behalf. We process this data strictly to provide the service to you.

3. How We Use Your Information

We use your personal data only when the law allows us to. Most commonly, we use your personal data to:

• Provide and maintain our Services: To ensure our Apps and Themes function correctly on your store.
• Process payments: For paid themes, apps, or custom development work.
• Provide Customer Support: To resolve technical issues you encounter.
• Improve our Services: To analyze usage patterns and fix bugs.
• Comply with Legal Obligations: To keep records for tax and accounting purposes.

4. Legal Basis for Processing (UK GDPR)

We rely on the following legal bases to process your personal data:

• Contractual Necessity: To fulfill the contract when you install our App, purchase a Theme, or hire us.
• Legitimate Interests: To improve our products and prevent fraud, provided these interests are not overridden by your rights.
• Legal Obligation: To comply with UK tax laws (e.g., HMRC requirements).
• Consent: For marketing communications (which you can withdraw at any time).

5. Data Sharing & Third Parties

We do not sell your personal data. We may share your data with:

• Service Providers: Third parties who provide infrastructure (e.g., Vercel, AWS), database hosting, or email services. They are contractually bound to protect your data.
• Shopify: As our Services are integrated with Shopify, data flows between our systems and Shopify to enable functionality.
• Legal Authorities: If required by law or to protect our rights (e.g., in response to a court order).

6. International Data Transfers

We are based in the United Kingdom. However, our service providers (like Vercel or database providers) may process data outside the UK/EEA. Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

• We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data.
• Where we use certain service providers, we may use specific contracts approved for use in the UK which give personal data the same protection it has in the UK (Standard Contractual Clauses).

7. Data Retention

We will only retain your personal data for as long as reasonably necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements.

For Shopify Apps: We generally retain store data for as long as the App is installed. Upon uninstallation, we may retain data for a short period (e.g., 30-60 days) to allow for re-installation recovery, after which it is deleted or anonymized, unless required by law.

8. Your Legal Rights

Under the UK GDPR, you have rights including:

• Right to Access: Request a copy of the personal data we hold about you.
• Right to Correction: Request correction of inaccurate data.
• Right to Erasure: Request us to delete your data ("Right to be Forgotten").
• Right to Object: Object to processing where we rely on legitimate interest.
• Right to Restriction: Request to suspend processing of your data.

To exercise any of these rights, please contact us at support@eightyfive.cloud. We aim to respond to all legitimate requests within one month.

9. Cookie Policy

Our website and apps may use cookies to enhance your experience.

• Essential Cookies: Necessary for the website/app to function (e.g., admin login sessions).
• Analytics Cookies: Help us understand how visitors interact with our site (e.g., Google Analytics).

You can set your browser to refuse all or some browser cookies. If you disable or refuse cookies, please note that some parts of our Services may become inaccessible or not function properly.

10. Third-Party Links

Our Services may include links to third-party websites, plug-ins, and applications (including Shopify and WhatsApp). Clicking on those links may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.

12. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us:

EightyFive Development
London, United Kingdom
Email: support@eightyfive.cloud